On behalf of G3 Spirits Slovenia, we decided to pamper the VIP segment with some exclusive clubbing, which was a complete novelty in the Slovenian market. We named it the Excess D Nite. Exclusive clubbing is an attractive form of "party experience", its appeal lying in the exclusivity (a narrow selection of invited guests) and the secret, extraordinary location of the party, which the guests remain unaware of until the last minute.

We chose an abandoned warehouse in Ljubljana, a location that had never been used for any kind of events. We completely transformed it into a clubbing area, which came to life with an impressive sound constellation and lighting setup.

Excess D Nite was known for its unique musical performance with the most successful DJ and producer in the world, the veteran of organic vocal house music, David Morales. More than 1300 participants were amazed by his performance.

Our purpose was to invite the VIP segment, opinion leaders that influence the consumption in the end market and position the brand – we succeeded.