Black Pony - Florence and The Machine

Florence and The Machine

Divide and conquer. Florence and The Machine was the first act in a fresh and innovative concept of three medium-sized concerts that took place in 2010 and built on the integration and loyalty of music fans rather than a moment’s spectacle.
Florence and The Machine

Divide and conquer. Florence and The Machine was the first act in a fresh and innovative concept of three medium-sized concerts that took place in 2010 and built on the integration and loyalty of music fans rather than a moment’s spectacle.
Florence and The Machine

Divide and conquer. Florence and The Machine was the first act in a fresh and innovative concept of three medium-sized concerts that took place in 2010 and built on the integration and loyalty of music fans rather than a moment’s spectacle.
Florence and The Machine

Divide and conquer. Florence and The Machine was the first act in a fresh and innovative concept of three medium-sized concerts that took place in 2010 and built on the integration and loyalty of music fans rather than a moment’s spectacle.
Florence and The Machine

Divide and conquer. Florence and The Machine was the first act in a fresh and innovative concept of three medium-sized concerts that took place in 2010 and built on the integration and loyalty of music fans rather than a moment’s spectacle.
Florence and The Machine

Divide and conquer. Florence and The Machine was the first act in a fresh and innovative concept of three medium-sized concerts that took place in 2010 and built on the integration and loyalty of music fans rather than a moment’s spectacle.

We designed a fresh and engaging concept consisting of three medium-sized concerts that took place in smaller, urban venues.

The main purpose of the trilogy was to build up a long-term musical experience that was based on the loyalty of Itak subscribers and other music enthusiasts, who wouldn’t miss a chance to witness acts like this live.

Florence and the Machine is the recording name of the English musician Florence Welch and the other artists who provide backing music for her voice.

The band's debut album, Lungs, was released on 6 July 2009, and held the number-two position on the UK Albums Chart for its first five weeks. The album has been in the top forty in the United Kingdom for sixty-five consecutive weeks, making it one of the best-selling albums of 2009 and 2010.

At the 53rd Grammy Awards, Florence and the Machine was nominated for Best New Artist. Additionally, the band performed at the 2010 MTV Video Music Awards and the 2010 Nobel Peace Prize Concert.

VIDEO: Florence and The Machine - You've Got the Love; Florence and The Machine - Dog Days Are Over; Florence and The Machine - Cosmic Love (Ljubljana); Florence and The Machine - You've Got Love (Ljubljana)