In 2010 we created an exclusive music experience for Telekom’s most loyal users, a mystery concert called Ultra-Personal on behalf of Telekom Slovenia. 200 happy members of the loyalty program enjoyed perfect musical pampering at a mysterious location. These 200 selected members of the loyalty club were collected in front of the Telecom building and were taken to mystery location by bus.

To really create a mysterious and magical feeling, we had to find a concert location that would meet our needs. We decided that the glasshouse would fit the concept perfectly so we transformed it into the perfect concert location with a mysterious atmosphere, mystical lighting and an appropriate scenographic layout.

The evening had a special charm thanks to Neisha, a very popular Slovenia musician, and a very special guest, Gibonni, one of the most successful regional stars. The experience with the brand was ultra-personal.