Maksim premium, a brand of Ljubljanske mlekarne (dairy company) was celebrating its 15th anniversary – and we decided to celebrate it a little bit differently. At the beginning of 2010, we sent out an invitation to participate in the formation of a special edition book called The Book of Pleasures (Knjiga užitkov), in which Slovenian people were contemplating pleasure.

The book was launched at the 15th anniversary of Maxim premium for the company’s business partners and media. The guests had the honour of attending a piano concert with the hedonistic sounds of Croatian piano virtuoso Maksim Mrvica. His performance was invigorated with a ballet performance, rumba dancing and an opera intermezzo.

This urban event took place in a centre of urban culture, Kino Šiška, and after the formal part, people were socialising in a relaxed atmosphere with culinary treats.