We organised a campaign for our customer, Telekom Slovenia where we brought home entertainment to life and gave Telecom consumers an ultimate live experience – substantive product characteristics were transferred to the live events.

A technologically advanced multi-functional cube became a visual representation of the SIOL BOX product. A dynamic interior allowed demonstrations and product testing during the day, whereas entertainment of the future was reserved for the evenings. This visual fascination in the centre of Ljubljana consisted of lifting LED screens that allowed the cube to transform into a half-open concert site. With sound and light construction and fascinating urban entertainment content, the cube came to life several times:

• A DJ set BY Barbara Tucker
• The premiere of the movie Eat Pray Love
• A concert by two very popular Slovenian musicians, Neisha and Gušti
• A concert by the popular Croatian Electro-pop band Lollobrigida Girls
• A live stream of the basketball world cup 2010
• A concert by the Slovenian pop/rock band Tabu
• The premiere of the Slovenian series Prepisani
• A performance by DJ JAMirko
• A concert by Croatian HIP HOP group Elemental and Slovenian HIP HOP band Tekochee Kru