The Launch of the new Volkswagen Golf6 in 2008 presented a perfect opportunity to combine branded content with the popular and unique band Siddharta – both entities intertwined in a special conceptual event, proving that this kind of collaboration is much more than just a good idea.

The live experience together with a strong brand with a specifically defined personality generated amazement in the audiences and positioned this event as a landmark and stepping stone for many others.

Siddharta is one of the largest and most successful rock bands in Slovenia and they sold out the capital’s stadium and gave an outstanding performance. The band’s achievement made them the only possible candidate for this event, which was planned from the very start as a superlative, an event of the season.